From Russia to The big apple: A singular Founder’s Journey
Mariya Nurislamova emigrated to Ny from Perm, Russia. Her fascination with fragrance began early — she recollects that, during the Soviet Union, her spouse and children’s minimal scent possibilities produced the first face using a French perfume experience just like a "surreal, decadent" instant that ignited her vision for combining scent with independence and discovery
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Armed which has a B.S. in Mathematics and Computer system Science from Perm State Complex University plus a BBA in Marketing and advertising Administration from Baruch School (Zicklin University of Business enterprise), she blended analytical pondering with Innovative business enterprise technique
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Serial Entrepreneurship & Making Scentbird
Right before founding Scentbird in 2013, Mariya co-founded Neuvey, an IT and advertising agency, and Missionelle, a Ladies-targeted on the internet marketplace. She also co-produced Beta Week, a networking conference for tech business people
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The Birth and Increase of Scentbird
Together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, Mariya introduced Scentbird in early 2013, transforming perfume discovery with a membership design that offers people a 30-working day sample of luxury and niche fragrances for approximately $15 per month
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In 2018, Scentbird raised a Collection A round of $eighteen.6 million, led by Goodwater Cash and supported by Y Combinator and Other folks. At that time, the corporate had developed from just four hundred to in excess of 250,000 subscribers and had expanded its product or service line to include additional private treatment and home fragrance choices
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Growth, Rebrand, and Innovation
Under Mariya’s leadership, Scentbird has ongoing to evolve. In 2022, the brand underwent A serious rebrand — unveiling a modern, modern day id, growing its variety to incorporate candles, launching eco-acutely aware lines like Sanctuary in assist of endangered species, and broadening its Intercontinental achieve, together with Canadian expansion
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The corporation now provides in excess of 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks permit subscribers to get whole-sizing bottles straight through a co-branded knowledge
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Group-Pushed Engagement and Recognition
Scentbird’s first-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s eyesight for Mixing tradition with present day digital engagement. The awards highlighted client tendencies by way of facts-knowledgeable classes like Fragrance Influencer on the Yr, Growing Star, and Best New Launch, and reached hundreds of hundreds globally by using Stay streaming
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Entrepreneurial Perspective & Funding Insights
Mariya has spoken candidly regarding the difficulties of early fundraising. She explained bootstrapping Scentbird for just about a 12 months just before securing $forty,000 with the Business owners Roundtable Accelerator in NYC, which paved the way in which for a $one hundred,000 angel expenditure following Scentbird commenced getting traction
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Ventures Beyond Fragrance
Her entrepreneurial spirit extends into many brand names. In addition to Scentbird, Mariya co-Launched:
Deck of Scarlet (2016): a customizable makeup subscription service.
Confessions of a Rebel, Goodhabit, and Sanctuary: models beneath the Scentbird umbrella specializing in crowdsourced fragrance, blue-mild skincare, and conservation-concentrated fragrance, respectively
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She also serves as CEO of Drift, an automobile-freshener membership service acquired in 2022, demonstrating her know-how in scaling e-commerce and subscription styles throughout verticals
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Controversy & Manufacturer Separation
Whilst Mariya is celebrated for her small business acumen, she has also drawn scrutiny for her spiritual and esoteric content material—covering matters like meditation, chakras, and alternate truth theories—which some consumers observed controversial. She maintains that her personal beliefs continue to be individual from Scentbird’s functions
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Legacy & Management
Mariya’s leadership has remodeled scentbird ceo Scentbird from a distinct segment startup into one of the most progressive fragrance subscription expert services. Through her information-driven, buyer-centric tactic, she has built luxurious fragrance exploration obtainable, individualized, and sustainable.